Made to Stick: Why some ideas take hold and others come unstuck
by Chip Heath
BookWorm: 5 stars
Terrific and Sticky.
When I first encountered the SUCCES formula, I though I knew all I had to learn from the book. Thus delayed buying this. However the book is far deeper and an amazing reading experience. It is no where near those lousy self help or therapy book.
The book passes all the SUCCES rules. Simple; Unexpected; Credible; Concrete; Emotional (a little less); Story (very nice);
I created an entire new one day workshop titled The SHEPHERD’s SUCCESS formula after reading the book. 5 stars!